Marketing Communication Case Study Example | Topics and Well Written Essays - 3250 words

Marketing Communication - Case Study Example In this study the communication objective of this campaign, the purpose of this campaign will be analyzed along with the role of integrated marketing communication tools and their link to the response stages will be analyzed. This campaign on natural beauty was started after the Unilever's Dove brand through its study found that out of 3300 women and girl that were surveyed in 10 different countries, only 2% considered them as beautiful, which means that the current advertisement campaigns running through advertisements, magazines, billboard have changed the perception of beauty (Kotler,2008). It further revealed that about 90% of the women who age between 15-64 years want at least one aspect of their physical appearance to change; while over 67% of the women leave life-engaging activities because they are not comfortable with their physical looks. With this study Unilever came up with a conclusion that it is the time to redefine the beauty, with the believe that beauty comes in different shapes, ages and sizes Unilever set up its goal to broaden the definition of beauty so that the women feel beautiful everyday (Kotler,2008). It launched a global campaign in 2004, Dove Real Beauty Campaign, in which it featured the image of real, confident and candid women images instead of actresses and super models, which provoked the customers to think about their beauty perception. The campaign gained immense popularity when Dove introduced the six new "real beauties" in the magazines and billboards, wearing nothing but underwear and smiles of their faces. The campaign for Real Beauty was launched as a step to broaden the definition of beauty and to provide a wider representation than conventional images of beauty with which women are bombarded everyday. With this global objective, Dove has successfully achieve its objective to defy stereotypical images and it celebrated the different size, color, shape and age of women beauty because of it's believe that through this it can extend the meaning of beauty. Another step that Dove took to change the perception of beauty in women and young people, it founded the Self-Esteemed Fund, the objective of which was to provoke the sense of self-worth in young girls and build confidence and also to provide helpful solution to them. This Self-Esteem is working worldwide markets to finance the revolutionary BodyThink; the funds were raised with the help of local charity. The aim and objective of the Dove Campaign for Real Beauty and Self Esteem fund was to redefine the beauty through educating and through a number of different activities and programs, with the BodyThink in the centre for educating young people on the concept of beauty. The campaign gained huge success in the form of reach and the impact it has created. With the six women advertisements in magazines, TV and billboard it got world wide attention and popularity. The campaign got much consideration because of its influence on the subject of body image and became the center of discussion in most newspapers, blogs and enjoyed great appreciation and some criticism on using real beauty to sell products to earn profits. It has through international partnerships with institutions that are concerned with eating disorder, education, health and youth in over 40 countries including entire Europe, Asia, Middle East, North America, by using its educational program, the aim

A Raisin in the Sun by Lorraine Hansberry Essay

A Raisin in the Sun by Lorraine Hansberry - Essay Example This process shows that analysis and synthetic are crucial elements of literary research and interpretation. 3. The most difficult was to incorporate different points of view of the characters and events in order to understand the epoch and its values. This attempt shows that every personality has both good and bad features and it is incorrect to label a hero as "negative" or "positive" only. Every person has a dual nature which determines relations with other people and the world around us. 4. The strengths of the paper are clear themes and issues under analysis (sub-topics), examples which help to illustrate the main ideas and structure (introduction, thesis, four body paragraphs and conclusion). It is possible to add analysis of the other characters (Ruth, Asagai, Beneatha etc. but it would take more than 3 pages. 5. Historical overview of the epoch (culture and social movements) will help readers to grasp the idea and themes described in the paper. There are no certain events that led me to write on this topic, but I suppose that historical analysis of the society is the first step which helps me to understand the play and its characters. A play "A Raisin in the Sun" vividly reflects social values and ideals dominated in the society during 1950s. ... Thesis The play reflects the values of the society and norms typical for 1950s through family relations and social environment described by Lorraine Hansberry. The play depicts family life of African-Americans faced with racial discrimination and poverty. The Younger family belongs to working class faced with poverty and suffered from lack of money. Hansberry creates in Walter Lee a typical member of the low class with low-class ambitions, while at the same time he is a psychological study: self-deluding, a man unable to come to terms with reality. All of his dreams associated with wealth and luxury are transferred to a liquor store venture which promises to make Walter Lee a prosperous businessman. Walter comments "You see, this little liquor store we got in mind cost seventy-five thousand and we figured the initial investment on the place be 'bout thirty thousand, see... Baby, don't nothing happen for you in this world 'less you pay somebody off!" (Act 1, Scene 1). The whole play is constructed around the theme of money which shapes the atmosphere of the epoch. This theme is reflected through the character of Walter Lee. Only money rules the world of low classes and forces them to forget about human dignity and human code of ethics. On the other hand, Hansberry vividly portrays a difference between the old generation represented by Mama and young people like Walter Lee and his wife, Ruth. Because of poverty and hard work, money is the only way for young people to realize their dreams. Hansberry unveils that nothing is sacred for the young generation. For instance, Willy is indifferent towards his wife and unborn child driven by desire for money. Low morals and values have a great influence on the

Teaching practice Research Paper Example | Topics and Well Written Essays - 250 words

Teaching practice - Research Paper Example The students are told that they would be given extra marks if there is positive reinforcement and the same holds true when they fall short of the expected counts (Stewart, 2011). This is in line with the comprehension that the positive reinforcement acts as a morale booster and a sign of encouragement for the student while the negative reinforcement is also a support system which partially scolds the students but makes sure that they remain on track and in line with the changing needs of their schooling requirements, as are manifested by the teaching practices time and again. The example is all the more significant because it creates a sense of fear within the students that they need to give in their best and there is no room for lagging way behind within their educational curricula. It would enable them the teachers to realize where the students are standing at a particular juncture in time and find out their strengths and related weaknesses. References Stewart, D., 2011. Promoting connectedness through whole-school approaches: Key elements and pathways of influence. Health Education, 111(1)

The effectiveness of public managers Essay Example | Topics and Well Written Essays - 3000 words

The effectiveness of public managers - Essay Example The chief executives and legislatures have several powers over the agencies. These powers involve the fact that they have the power to respond to the democratic institution. They achieve this by creating the equilibrium between the laws while recognizing the democratic needs of the citizens. They have the authority to hold public forums in which the citizens can openly share the problems affecting them. In such forums, the citizens are allowed to give their suggestions, and it is upon the administrators to act on them or to ignore them on the basis of the laws. The public administrators are required to implement the laws and act as an example to the citizens. In order to embrace responsive administration, it is the duty of the public administrators to ensure that they create a suitable environment. This enables them to come up with suitable power structures, organizational design, and the laying of suitable strategies that will strengthen the need for democratic standards within and without the organization. Public administrators have the power to acknowledge the organizational structure and come up with ways that will guarantee an independent society. It is a requirement for the public administrators to be accountable for their respective duties, but they have the powers to ignore the requirements of the society and their representatives. Good governance is achieved when the public administrators are able to visualize and properly interpret the interests of the citizens and ensure that the issues are timely addressed.

Financial Accounting questions Essay Example | Topics and Well Written Essays - 4750 words

Financial Accounting questions - Essay Example ----- 36 Consolidated Balance Sheet on 1.1.2001 (after acquisition)Blue Verta Group Note Assets: Property, plant & Eq. 150 120 270 Current assets 108 105 213 Goodwill 66 - 66 1 Investment in Verta 210 - - Total 549 Capital and Liabilities Equity Capital of Blue 300 120 300 Retained earnings of Blue 78 60 78 Current Liabilities (90 +45) 90 45 135 Minority interests - 36 2Total 549 Solutions to problems of Consolidation of Accounts Question 5 1. Computation of goodwill: Note 1: Blue's investments in Verta Co 90 Less: 60%... Scenario 3:H owes 60% of voting rights of S which, in turn owns 20% of voting shares of S1. Hence, effectively, H owns 60% of 20% ie 12 % of the voting rights in S1 through indirect holdings. He also owns 20% directly. In Toto, his voting shares are 12 + 20 = 32 % of the total voting shares in S1. It may be said that, barring other circumstances, H cannot exercise majority holdings in S1 in none of the three scenarios mentioned above, since his holdings are not above 50% of the total voting shares. The consolidation of accounts arises in the context of holding companies and its subsidiary companies, including acquired holdings and acquisitions of companies by the parent or holding company. The acquired subsidiaries may be independent units having separate product lines and profit centers for the purpose of management accounting and presentation of company accounts. However, since aspects like inter company sales, dividends and profit allocations become necessary, it becomes necessary for the accounts of the subsidiaries to be merged, or consolidated with that of the holding companies in order to present a true and fair view of the state of affairs of the Group on the Balance Sheet date. The reason for consolidation arises because non routine transactions between the holding Company and its acquired subsidiaries need to be smoothened out for stock transfer implications, dividen

Was the American entry into WWI justifiable Why or why not And, was Essay

Was the American entry into WWI justifiable Why or why not And, was the american intervention in Vietnam justifiable why or w - Essay Example At that time, maintaining neutrality was very difficult to maintain for USA. The main rationale was the threat of German invasion over the US. They were approaching Mexico to invade the entire country. For the sake of national defense, President Wilson declared war against German empire on April 2, 1917. The submarine or U-Boat attacks on American trading activity were also not ignorable. If we want to outline the major heads as the underlying reasons, following points will justify the intervention in war: U-Boats or submarine attacks Breakdown of Sussex Pledge Lusitania was sinking Telegram from Zimmerman The actual threat that came from Zimmerman was down point where no more patience could be exercised. By observing the clear threat in the telegram, American President finally decided to declare the war which was already going on in Europe. Some critiques also state that America just took the sympathies from the stakes by cunningly entering in to the war. On the other hand, they jus t made the reasons justified by their own however the situation was still controllable without putting in to the war. 2. Vietnam War The so called reason given by America is prevention of communism spread. The war ended up with failure at high cost of human and monetary damages. It swallowed the lives of 58,000 American soldiers. A large number of militants were permanently disabled because of high stress and continuous warfare activities for long. Historically, it has been notified as a terrible mistake made by American administration. The war involved a huge quantity of chemical spread was over run in Vietnam. For example, nearly 10 percent of the country was intensively sprayed by seventy two million liters of the dangerous chemicals including Agent Orange. That excessive chemical invasion not only affected local citizens but also impugned the lives of American troops in Vietnam. The dioxin that contained Agent Orange influenced the irrigation and water supply system negatively. Along with this, it caused long term effects over the new child births. The new children were getting birth with numerous disabilities like limbless children. The adverse effects of the war still persist in several areas of Vietnam. For instance, it has been reported in 2003 that 650,000 people in the country are still facing post war problems in numerous ways. The main reason was chemicals which were dropped in an unlimited number. The underlying war also caused ill reputation at the end of USA amongst the contemporaries for such a inhumane and terrible warfare. Comparison Vietnam War is often referred to as a misguided warfare while the WW-I had a clear agenda of defense and security. US had to face an open defeat will huge losses with reference to Vietnam War whereas in World War I, US complied with the decided and declared agenda. People favor for the WW1 but it is opposite in case of Vietnam War. The purpose of Vietnam War was economic but the WW1 had a purpose of defense. The administration used only needed and contemporary weapons in the WW1 that did not leave adverse after effects but Vietnam War caused long term excessively horrible effects over the country, people’s health and the overall environment. American economy and budgetary system had to face a huge loss in term of man power (militants) as well as in monetary term. People in US were quite distressed because of

Nursing theory Essay Example | Topics and Well Written Essays - 250 words - 1

Nursing theory - Essay Example Nightingale’s environment metaparadigm is informed by the aforementioned tenets. The focus here is the link between the environment and health. Nightingale argues that the environment informs nursing practices in one way or another. For instance, unsanitary conditions pose health risks and vice versa. The ventilation, light, warmth, effluvia, and noise tenets can be altered to influence the outcome of nursing practices. Johnson’s metaparadigm is informed by social bonds, dependency, ingestion, elimination, procreation and gratification, aggression, and achievement tenets (Walker & Avant, 2011). The application of these tenets is broad and wide in relation to the nursing practice. Their integration into the nursing practice influence health completeness under the health context metaparadigm. Finally, Watson’s tenets include altruistic value system, faith and hope, trust, sensitivity, feelings, solution to problems, teaching and learning, addressing human needs, countering phenomenological forces, and enhancing an environment that is supportive (Walker & Avant, 2011). Tenets related to Watson are spread across the four aforementioned metaparadigms that inform nursing